"C.R.E.A.M" is an acronym for "Cash Rules Everything Around Me" which explains perfectly the tone we wanted to set for this coming year! We here at Lipmatic want to wish you ladies a very empowering and successful 2017 ! "C.R.E.A.M" by Lipmatic is a soft and buttery nude color, that is warm with golden pigment. It actually kind of reminds us of the color of the sunset! We are sticking to our organic roots so "C.R.E.A.M" has 98% organic ingredients that will work together to soften and moisturize your lips and of course that lovely vanilla after scent.